Herbster360: A Gradual Evolution of Industrial Identity

Herbster Hülsen, renowned for producing high-quality hard paper tubes, embarks on a transformative journey with its new project, Herbster360. The initiative aims to revitalize the company’s corporate identity (CI) and establish new design guidelines that encapsulate both analog and digital realms, while carefully preserving its industrial heritage.

Rather than opting for a drastic overhaul, Herbster360 takes a methodical approach to change. The strategy emphasizes incremental shifts—small, calculated adjustments to various brand elements—ensuring a seamless transition that resonates with both the company's legacy and its future ambitions.

The heart of the project lies in the development of holistic design strategies. These will serve as the backbone of the rebrand, finding expression in both physical products and digital interfaces. By anchoring the rebrand in the company's core industrial essence, Herbster Hülsen will evolve into a modernized brand that continues to honor its roots while embracing new dimensions of design.