Architectural models are fantastic media for communicating spatial intentions intuitively and across disciplines. However, conventional architectural models have big problem: Due to their materialized nature, they are static.

As a result, they follow a linear narrative which restrict the transfer of information to the spectator’s mind. Individual identification by personal engagement with the represented building and its features is therefore more difficult.

Interactive AR contents allow the embedding of non-linear narratives in architectural models. The viewer selects the adjustments of the represented content according to his interests. The hybrid representation has the ability to be responsive to these individual interests. The decision between the spatiality or dynamics represented according to personal requirements, the abstract or high level of detail, the time of day and the represented program occupancy lead to the link between viewer and building on a personal level - not by lecturing, but by exploration.

The combination of architectural models with augmented reality connects the accessibility and commitment of the physical model and the customized properties of digital contents.